Instagram Caption Character Limit and Best Length
Blog / SOCIAL MEDIA
Instagram captions can be up to 2,200 characters. In the feed, only the first line or two shows before the 'more' link, so the opening matters most.
Front-load the message
Put the hook or main point in the first 125 characters so it is visible without tapping.
Hashtags
Instagram allows up to 30 hashtags per post, and they count toward the character limit.
Bio length
An Instagram bio allows 150 characters.
Frequently asked questions
Do spaces count in Instagram captions?
Yes, spaces and line breaks count as characters.