How to Write a Blog Post: A Simple Step-by-Step Guide
Blog / BLOGGING
A good blog post answers one clear question better than other pages. Plan before you write, then edit for clarity.
1. Choose one topic and reader
Decide who the post is for and what they want to know. Search the topic to see what already exists.
2. Outline with headings
Write the main headings first. Each heading should answer part of the reader's question.
3. Write, then edit
Write the draft quickly. Then cut repetition, shorten long sentences and add examples.
4. Add SEO basics
Use the main keyword in the title, first paragraph and a heading. Write a unique meta description and link to related pages.
Frequently asked questions
How long should a blog post be?
Long enough to fully answer the question. Many useful posts are 800–2,000 words.