How to Write a Short Bio: Templates for Social, Work and Websites
Blog / PERSONAL BRANDING
A good bio answers three questions: who you are, what you do, and why it matters to the reader. Short bios for social profiles may have tight character limits, while website bios can run 100–200 words.
The basic formula
Name + role + who you help + proof + a personal touch. "Maria Chen is a UX designer who helps health startups build simpler apps. Her work has been featured in two design awards. She lives in Toronto with a very loud cat."
Choose first person for social media and personal sites; third person is common for speaker introductions and company pages.
50-word template
[Name] is a [role] who [what you do] for [audience]. [One achievement or credential]. [One personal detail or call to action].
Use the word counter to keep it within the requested length.
150-word template
Add your background, two achievements, your approach or values, and a way to contact you.
Put the most important information first; many readers only see the first lines.
Social profile bios
Platforms set their own bio limits and they change over time, so check the field as you type.
Use the character counter to draft and trim before pasting.
Frequently asked questions
Should a bio be first or third person?
First person for social and personal sites; third person for formal introductions.
How long is a short bio?
Often 50–100 words, or a strict character count on social platforms.
What should a bio include?
Your role, who you help, proof of credibility and a personal touch.